Camelot appoints Greenlight to lottery search account
Fiona Ramsay, marketingmagazine.co.uk, Friday, 07 August 2009, 10:58am,
LONDON - National Lottery operator Camelot has hired search marketing agency Greenlight to manage the search engine optimisation for the National Lottery website.
Following a competitive pitch, Greenlight has been tasked with driving traffic to the re-launched National Lottery website, which went live in March.
The new National Lottery website launched earlier this year with new features, including the ability for players to filter all games by type, top prize, price, theme and launch date, to help them find the perfect game to suit them.
Camelot recently announced its full year figures to 31 March 2009, which saw The National Lottery's website, Sky Active and Play by text on mobile phones, deliver 32% growth to £488.2 million.
Camelot also launched 37 new interactive Instant Win Games.
This article was first published on marketingmagazine.co.uk
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