BBC 'iplayer' by Red Bee Media

The campaign aims to highlight several features unique to the new iPlayer, which users may not currently be aware of. Martin presents features such as ‘Series catch up’, which enables viewers to access entire series outside the usual seven day window.

Features also include a recommendation engine, which works like the US invention TiVo, offering users suggestions of BBC programmes they might enjoy.

This article was first published on Campaign Work