Sky creates retail position
Marketing, Tuesday, 04 August 2009, 12:00am,
Richard Thompson, formerly direct marketing controller at Sky, has been handed the new role of head of retail stores.
Thompson now reports to Sally-Anne Johnson, Sky's director of face-to-face-sales, who is responsible for more than 300 stores.
The company is seeking a replacement for Thompson's marketing position, in which he sought to drive sales of Sky TV, HD and broadband and phone packages through targeted direct mail activity.
Sales driven by direct marketing account for 40% of Sky's customer acquisitions.
This article was first published on Marketing
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