International Beverage launches premium Scottish gin

The brand will go on sale from 2 August, and is aimed the urban professional market.

International Beverage distributes several alcohol brands in the UK, including Chang beer, Speyburn single malt whisky and MacArthurs blended malt whisky.

The company appointed branding agency Navyblue to create packaging for Caorunn. The brand will be positioned around the concept of 'natural balance'.

The gin, produced in a whisky distillery, contains five Celtic botanicals, along with juniper, orange peel and a further four traditional gin botanicals.

'As the only gin on the market to be produced within a working single malt whisky distillery, we wanted to leverage all of the positive associations that the single malt market brings to build a brand based around provenance, purity, process, heritage, craft and patience,' said Navyblue brand strategist Jonathan Gibson.

This article was first published on marketingmagazine.co.uk