Saltmarsh Partnership to push African tourism

The African Travel and Tourism Association (ATTA) has chosen travel

specialist The Saltmarsh Partnership to handle its PR and media

relations in the UK.

The ATTA is an association of more than 110 airlines, tourism boards,

tour operators, travel representation companies, hoteliers and ground

handlers, which aims to promote leisure and business travel throughout

Africa and the Indian Ocean islands. It was established four years ago

and members are based both in the UK and Africa.

The Saltmarsh Partnership takes over the ATTA account from Brighter PR

following a two-way pitch against Affinity. A three-strong team will

work on the account. The agency has been briefed to develop ATTA’s media

relations with consumer and trade journalists, and to support the

association’s membership drive. It will report to ATTA’s management

committee.

ATTA chairman Bill Adams said the agency would focus on raising

awareness of the variety of travel experiences offered by Africa and the

Indian Ocean islands, and countering bad publicity which has dogged some

African countries in recent months.

The Saltmarsh Partnership’s portfolio of travel and tourism clients

includes KLM Royal Dutch Airlines, Kenya Airways and the New Zealand

Tourism Board.