Voluntary Sector: The Week in Charities
PR Week UK, Friday, 31 July 2009, 12:00am,
The National Trust has called in Amazon PR to highlight the 20th anniversary of its school partnership scheme. The charity wants recognition for its scheme among education professionals and to encourage schools to become partners. Amazon will target specialists with case studies.
The British Heart Foundation has appointed Dr Alice Roberts to its advisory council as an expert in science comms. Roberts is currently in three BBC series: Don't Die Young, The Incredible Human Journey and Coast. She will advise trustees on the best way to communicate science to the public. Meanwhile, Lauren Lunn-Farrow has joined the charity to oversee celebrity press.
Enterprise Insight, which runs the Make Your Mark campaign and co-ordinates Global Entrepreneurship, has taken on Kindred and Threepipe. Kindred's brief is to reframe the recession as a time of entrepreneurial opportunities, targeting people at risk of redundancy or who have recently been made redundant. Threepipe is to promote Make Your Mark's education activities and ambassador scheme.
Pressitt, the social media news release service, is offering to build social media newsrooms for free for all charities. It will also reduce hosting fees.
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