The World: Shanghai - Pepsi signs up as sponsor at 2010 World Expo
Campaign, Friday, 17 July 2009, 12:00am,
PepsiCo has secured a $5 million deal to sponsor the US exhibition area at the 2010 Shanghai World Expo, despite the fact that its rival Coca-Cola is the global sponsor for the event.
Coca-Cola signed as sponsor in December last year, in a deal that allows the company to have its own pavilion and a monopoly on the soft drinks and tea provided at distribution outlets.
Pepsi will only be allowed to use the US pavilion as its promotional platform during the event, which takes place between 1 May and 31 October.
This article was first published on Campaign
Share this story
Additional Information
Latest jobs Jobs web feed
-
London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- PR agencies claw back digital business from specialist shops
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
Most commented
