Real Crisps unveil new look and flavours

The new identity and packaging was handled by Big Communications and features a series of fun expressions on the bags in a bid to achieve standout on retailer shelves.

The Chips Strong Cheese & Spring Onion flavour features a rugby player character to represent the strong flavour, while the Crisps Sea Salt & Malt Vinegar character represents a Zingy taste.

The relaunch is being supported by a trade and consumer campaign which spans trade advertising, POS and a new website, created by Big's sister agency Fuse Digital.

This article was first published on marketingmagazine.co.uk