Consumer PR - July 2009
Claire Murphy, PR Week UK, Wednesday, 22 July 2009, 2:37pm,
Agency directors debate the rise and rise of integration and how to catch the attention of recession-weary consumers
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Related Links
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Scott Wilson, Weber Shandwick: Learn to swim the channels
- Daniel Cohen, Trimedia: There's life in print media yet
- Michael Frohlich, Resonate: Tell integrated brand stories
- Bianca Lee-Chang, Publicasity: A question of engagement
- Ash Coleman-Smith, Ogilvy: Stay true to basic principles
- Jennie Scott, Fleishman-Hillard: Big ideas go global in a flash
- Brandon Stockwell, Citigate Dewe Rogerson: It's about quality, not pennies
- Caroline Kinsey, Cirkle: It's the age of conversation
- Jennifer John, Ceres: Adapt to the age of austerity
- Rachael Sansom, Brand Mandate: Rise of the citizen consumer
- Stephanie Lvovich, APCO: It's all about the reputation
- Tapping into the mood
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