Healthcare: The Week in Healthcare - NHS brief for Headstream

The Third Space, an integrated medical centre and health club, has called in health and fitness specialist Entice Communications to promote the company. Entice will raise awareness of the medical centre and specialist fitness classes as part of an intensive three-month consumer campaign.

Reynolds-MacKenzie has bolstered its team with the hire of healthcare freelancer Mark Chamberlain as senior account director. He will lead accounts including Roche's rheumatoid arthritis portfolio and Boehringer Ingelheim's anticoagulant Pradaxa.

Hatch Communications has won a promotional brief from One Medical. The agency will target students during Freshers' Fairs to raise awareness of One Medical's one-stop shop service for patients, GPs and primary care trusts in four locations across the UK.