The Week

PR Week UK, Friday, 24 July 2009, 12:00am,

Lufthansa has called a review of its European PR business. Separately, Emirates Airlines is reviewing its global PR agencies as part of a broader pitch for its complete marketing communications business.

The Outside Organisation has been appointed to handle worldwide PR for F1 Rocks, the new entertainment platform that will put on TV and live music events at Grand Prix races.

22 Management, the Australian PR firm, has been called in by British backpacker Jamie Neale, who reappeared last week after getting lost in the Australian bush for 12 days.

Tremor Media, the world's largest online video advertising network, has handed its UK PR business to Parker, Wayne and Kent.

Miele, the German domestic appliance specialist, has appointed 3 Monkeys Communications to handle its consumer PR after a three-way pitch.

Fire has been hired to handle consumer and corporate media relations activity for UK trend footwear site Rubbersole.co.uk following a pitch.

Aqua Restaurant Group has brought in Jori White PR to handle the PR support for its first venture outside China. Jori White will launch Aqua London on the top floor of the former Dickins & Jones department store on Regent Street later this year.