VisitScotland: looking for agency support
VisitScotland in agency hunt in UK and Republic of Ireland
Matt Cartmell, prweek.com, Monday, 20 July 2009, 4:55pm,
VisitScotland is seeking PR agencies to help promote Scotland in the UK and the Republic of Ireland.
Agencies have been shortlisted to assist VisitScotland in promoting Scotland as a destination for business activities such as conferences and as incentives. The new agency will start work in August.
In addition, VisitScotland’s consumer team has a tender out through the Scottish Government roster for PR in the Republic of Ireland. Agencies have pitched but no decision has been made yet.
The news follows the announcement that 3x1 PR has been appointed by VisitScotland to promote its Perfect Experiences campaign. The campaign will be aimed at London and the South West to drive visitors to Scotland.
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