Hayward leaves Welbeck to become Greenlines MD

Greenlines Healthcare Communications has recruited Shandwick

Welbeck healthcare director Nigel Hayward as managing director.

Hayward takes over from Greenlines founder Charlene Bargeron, who

becomes executive chairman, having previously combined the chairman and

managing director roles.

Before joining Shandwick earlier this year as associate director in the

healthcare division, Hayward worked for Ketchum and the Shire Hall

Group, and as a marketing manger at Janssen-Cilag, a pharmaceutical

company belonging to the Johnson and Johnson group.

Greenlines was founded ten years ago. Its clients include Astra Zeneca,

Boots The Chemists and Hoechst Marion Roussel. It employs 15 staff and

has a turnover of pounds 1.2 million, which would have placed it about

15th in PR Week’s healthcare PR agency league table published last

month.

’It (appointing a managing director) is the first phase of a development

programme that will take us into Europe,’ said Bargeron.

Greenlines is building a network of affiliates in Europe. Last month the

agency won a pounds 200,000 pan-European contract to promote

Yamanouchi’s men’s health products and raise awareness of benign

prostate hypertrophy, a urinary condition which is thought to affect two

million men in the UK.

The agency is in the process of negotiating another pan-European

contract with an undisclosed client.