Diageo/Tanqueray 'resist simple' by Wieden + Kennedy
Tanqueray 'resist simple' by Wieden & Kennedy Amsterdam
Campaign Work, Tuesday, 07 July 2009, 1:00pm,
Wieden & Kennedy Amsterdam is launching a campaign for Tanqueray gin, encouraging consumers to abandon 'simple' choices in favour of a more original beverage palette.
The ‘Resist Simple’ campaign is about people who make the effort to experience a more interesting life, and veer away from the status quo. This includes choosing what to drink.
This article was first published on Campaign Work
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