VW 'positive thinking' by DDB London
VW 'positive thinking' by DDB London
Campaign Work, Friday, 03 July 2009, 12:00pm,
VW is hoping to position the Passat marquee as the "one thing you can be sure of" during these economically turbulent times with a new spot that puts a musical twist on the recession.
The all-singing-(less)-dancing 60-second ad, created by DDB, opens on a man being turfed out of his city office block. As the box containing his last worldly possessions collapses onto the pavement the man breaks into a jubilant song.
This article was first published on Campaign Work
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