Guinness 'to Arthur' by Saatchi & Saatchi EMEA

In the first spot "Chinese Whispers" the toast carries over to a neighbouring pub where a young man thinks the toast is to Martha. The toasts become more diverse as the "whispers" travel around the world.

The second spot shows the toast 'to Arthur' being carried throughout the world, as people from different nationalities and cultures the world over unite to toast the founder.

This article was first published on Campaign Work