Electric Safety Council: brings in Six
The Week in charities - 26 June
Kate Magee, prweek.com, Tuesday, 23 June 2009, 5:23pm,
The Electrical Safety Council has brought in Six to educate teenagers to use electricity safely in the home. The youth marketing specialist will kick off an educational campaign to encourage 11- to 16-yearolds, teachers and parents to visit the charity's new website in September. The agency will create webbased music content and a competition to engage teenagers.
Beatbullying has appointed Frank PR to handle its consumer PR on a retained basis. The agency will aim to increase awareness of the charity particularly among high profile broadcast outlets,
national news and youth media. Frank will also make the charity’s socialnetworking site CyberMentors a ‘must go’ for anyone affected by bullying.
Global Tolerance has won an account with ColaLife, an international campaign that started as a Facebook group. The group aims to use Coca-Cola’s networks to distribute medicine to save children’s lives in Africa. It wants to put ‘aidpods’ in the spaces in Coca-Cola crates.
Slow Food UK has appointed its first external PR agency. Sauce Communications has been asked to create a new profile for the organisation, develop a better understanding of it and increase membership and funding.
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