Livability and The Good Agency intend to boost recruitment and retention of donors. The charity aims to particularly focus on engaging younger supporters and subsequently boost donations from them as quickly and as cost-effectively as possible.
Livability is the biggest Christian disability charity in the UK and aims to help people who are disabled lead fulfilling, independent lives, and to maximise their own potential. Livability offers a wide range of services including residential and nursing care, education, holidays and community lifestyle support.
This article was first published on marketingmagazine.co.uk