Marketing Mole: Who does Google think you are? - Patrick Allen, Executive director of marketing, The Co-operative Group

Marketing, Wednesday, 17 June 2009, 12:00am,

- The first link is a Wikipedia entry for the British screen actor and voiceover artist who died in 2006.

- The next two listings also refer to the actor Patrick Allen: his filmography on the Internet Movie Database and his obituary on The Times website.

- The final two results refer to another Patrick Allen, a US professional tenpin bowler.

Verdict - It is rare for none of the top results to link to the person we are interested in. In fact, there are no relevant listings on the first three pages of results. However, a search that also includes the term 'Co-op' does return up-to-date information.

Action - Several Patrick Allens are vying for Google's attention, so it would make sense to register a domain name using the name. The Co-operative could do more to tag each press release in which he is quoted with relevant keywords.

- Inspiration provided by propellergroup.com

Patrick Allen - Wikipedia, the free encyclopedia

For other persons named Patrick Allen, see Patrick Allen (disambiguation) ... John Keith Patrick Allen (17 March 1927 - 28 July 2006) was a British actor ...

en.wikipedia.org/wiki/Patrick_Allen - Cached - Similar pages

Patrick Allen (I)

Actor: Dial M for Murder. Visit IMDb for Photos, Filmography, Discussions, Bio, News, Awards, Agent, Fan Sites.

www.imdb.com/name/nm0019996/- Cached - Similar pages

Patrick Allen/Times Online Obituary

Obituary for Patrick Allen from The Times and Sunday Times. PATRICK ALLEN was a square-jawed actor who specialised in authoritarian figures in a string of ...

www.timesonline.co.uk/tol/comment/obituaries/article602797.ece - Similar pages

Video results for patrick allen

2009 National Bowling Stadium Championship ... 9 min

www.youtube.com

2009 H & R Block Tournament of Champions ... 8 min

www.youtube.com

PBA.com - Official site of the Professional Bowlers Association

Patrick Allen Wesley Chapel, Fla. Bowls: L Joined PBA: 1999. DOB: 9/23/1970. Titles: 13 ... Patrick Allen's Signature Jersey. What's your jersey look like? ...

www.pba.com/players/singlebio03.asp?ID=2122 - Cached - Similar pages.

This article was first published on Marketing