Network Rail: upgrade of West Coast line
Network Rail appoints Iris PR to showcase West Coast main line upgrade
Matt Cartmell, prweek.com, Monday, 15 June 2009, 10:22am,
Network Rail has appointed Iris to handle an integrated consumer PR and advertising campaign.
Iris has developed a series of adverts to showcase Network Rail’s £9bn upgrade of the West Coast main line. The ads are appearing on television and in cinemas, along with outdoor poster and regional media advertising.
Iris PR is working alongside the Network Rail press office to deliver a consumer PR campaign to ‘amplify’ the advert.
The PR activity will use a blend of national and regional media relations, re-enforcing the campaign message that pays tribute to the men who built the original railway line.
Network Rail owns and operates Britain's rail infrastructure.
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