Whisky in first digital activity
Marketing, Tuesday, 09 June 2009, 12:00am,
Whisky brand The Famous Grouse is launching its first UK digital campaign, following the appointment of Albion as its global digital strategy partner last year.
The 'Famous Dad Dance' campaign is designed to promote the whisky to people buying gifts for Father's Day on 21 June.
A dedicated microsite allows visitors to upload a photograph of their father. This is then used to create an embarrassing film of him dancing, which can be sent to friends and family.
The campaign links to The Famous Grouse's online personalised label service.
The UK push will be followed by digital activity in South Africa, Greece and Sweden later this year.
This article was first published on Marketing
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