The agency has been appointed to be the brand management partner for Entrepreneur Country, a community of 27,000 entrepreneurs, investors, corrpoate partners and media.
The company is founded by Julie Meyer, CEO of Ariadne Capital and new BBC Dragon on Dragons Den Online.
Porter Novelli will support Entrepreneur Country's ongoing activities which include its bi-annual forum. The agency will also be responsible for the communication strategies around Meyer's other ventures including Ariadne Capital and Dragons Den.
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