Champagne sales lose their fizz

Becky Wilkerson, marketingmagazine.co.uk, Thursday, 04 June 2009, 9:45am,

LONDON - Consumers are losing their taste for champagne as the global recession bites.

Champagne sales lose their fizz

Sales of bubbly to Britain are likely to fall by more than a third, according to France's Federation of Wine Exporters.

Laurent-Perrier has reported sales plummeting 45% in the financial year to March to £16.4m, with champagne sales falling by a quarter.

Meanwhile, Moet Hennessy Louis Vuitton, which produces Dom Perignon, has said that champagne sales by volume slumped 35% in the first quarter of this year.

 

This article was first published on marketingmagazine.co.uk

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