BA's ATM media strategy, which was first initiated with a six-month agreement with atmAd in 2005, will target business and leisure travellers for the next 12 months with seasonal offers, flight sales and information about online check-in and new routes.
BA will run two ads a month, targeting business travellers via key ATM sites located in the City of London and close to UK-wide business and mainline transport hubs. In addition, key sites in busy high streets will target leisure travellers.
Anna West, global media manager at British Airways, said: "atmAd's advertisements sit perfectly within our campaign of delivering tactical, as well as strategic messaging, to a targeted audience."
AtmAd is an advertising solution that enables ATM network owners, such as retail banks, to run internal and third- party campaigns across their ATM estates. It runs campaigns across 6,000 ATMs.
It runs ad campaigns for advertisers including bmibaby, Orange, Nivea, New Look, Nestle, Hewlett Packard and the COI.
This article was first published on mediaweek.co.uk