Optalgin 'injury time sponsorship' by Shalmor Avnon Amichay/Y&R Interactive
Optalgin 'injury time sponsorship' by Shalmor Avnon Amichay/Y&R Interactive
Campaign Work, Thursday, 28 May 2009, 11:16am,
Israeli agency Shalmor Avnon Amichay/Y&R superimposed ads for Optalgin painkillers over the live action during the 2009 UeFA Champions League Final.
Each time a player from Barcelona or Manchester United hit the ground after a foul, a slide appeared at the bottom of the TV screen stating: "Optalgin. Strong for strong pain."
This article was first published on Campaign Work
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