Carpetright seals House sponsorship on Sky
Marketing, Wednesday, 27 May 2009, 12:00am,
Carpetright has agreed a £450,000 deal with Sky to sponsor the latest series of US medical drama House.
The tie-up, which covers original broadcasts of the show on Sky1 as well as repeats on Hallmark, follows the carpet retailer's announcement earlier this month that it is to increase its adspend by 15% in an attempt to reverse falling sales.
Carpetright was recently forced to renegotiate terms with its principal bank after like-for-like sales for the UK and Ireland slumped 15% in the 25 weeks to 25 April.
This article was first published on Marketing
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