First 'Twitch' gathers pace for Confused.com PR manager on Twitter

Matt Cartmell, prweek.com, Wednesday, 20 May 2009, 4:49pm,

Confused.com has held what may be the first ever 'Twitch' - by using Twitter as a platform for going out to pitch.

'Twitch': pitch on Twitter for Confused.com

At lunchtime on Tuesday, Confused.com PR manager Kelly Davies tweeted: ‘Looking at PR agencies – may invite to pitch via Twitter. A Twitch?’

Within the hour, Davies had received responses from senior PROs at 3 Monkeys, Iris PR, Firefly Communications, Citigate Dewe Rogerson and Hotwire’s 33 Digital.

Confused.com currently uses finance agency Polhill Communications. Davies said Polhill had been ‘brilliant for personal finance pages but now it’s time for us to go beyond’. It is seeking to replace Polhill with a consumer PR agency for campaigns.