Tony Davidson, Nick Gill, Ben Priest and Daniel Kleinman gathered to watch some of their favourite ads from the History of Advertising Arrows Archive.
View the video above to find out what the panel thought about how TV advertising can cope with the challenge of digital media.
The evening was hosted by advertising charity NABS, of which Hegarty is a patron.
The Arrows Archive, of which he is president, showcases all entries for the British Television Advertising Awards since 1977.
Watch out for a video of the entire's evening's events on the NABS website.
Credits for Campaign video
Dean Gray and Jamie Goodbrand
This article was first published on campaignlive.co.uk