Higher prices and tighter budgets are putting the squeeze on PR and marketing programs. It's important to understand, however, that a tough economy is the best reason to be even more creative and find new ways to make messages stand out. Do more with less.

• Boost your ROI on every project by opening up the way you think about communicating to target audiences
• Take advantage of new media and techniques that actually help you increase results and shave your spend
• Download our budget-stretching secrets (with 10 concrete ideas you can immediately put to use to save money and increase revenue)

Unlike during previous economic downturns, today's Web 2.0 environment offers a host of relationship-based strategies such as search engine marketing and social media that can attract and engage your audiences most cost-effectively. These inbound, permission-based tools are part of the PR 2.0 toolbox - your arsenal for combating a tight budget and making every marketing pound work as hard as two. Download our free whitepaper and learn strategies for maintaining strong communications and ultimately adding to the bottom line during tough economic times.