Barry M Cosmetics to mount first TV ad

The ads target women aged 16 to 24 and promote the brand's full range of brightly-coloured products, which includes lip liners, nail varnishes and eye shadow.

The national campaign was created by The Teds Agency and Gloss Media. TV ads show a ‘rock chick' carrying a guitar before the ‘screen comes alive with music and Barry M's 300 vibrant colours'.

The company said it decided to launch a TV campaign following three years of remarkable growth.

TV ads, which run for a month from 21 May, will be supported by press and online activity. This will include the launch of a host of social media and web-based initiatives.

Barry M Cosmetics was created in 1982 by Barry Mero. The brand is now available in more than 800 Superdrug and Boots outlets nationwide.

This article was first published on marketingmagazine.co.uk