The train company's staff voted for the charity and the year-long tie-up is intended to raise more than £200,000.
In honour of the partnership, Virgin Trains has named one of its new ‘Pendolino' trains ‘CLIC Sargent' after the charity.
The charity provides support to help keep families together when children are diagnosed with cancer. It provides clinical, psychosocial, emotional and financial help.
This article was first published on marketingmagazine.co.uk