Harrods: hires Modus Publicity
Harrods appoints Modus Publicity
Matt Cartmell, PR Week UK, Friday, 08 May 2009, 11:05am,
Harrods department store has appointed fashion experts Modus Publicity to handle the re-launch of its menswear department.
The campaign will run until Autumn, and will tie in with the refurbishment of the men's floor at the store owned by Mohamed Al-Fayed.
The brief was won in a competitive pitch and will be led by Modus co-director Julian Vogel.
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