‘RubberDuckZilla' is a giant duck that dislikes water and the TV ad will first air during Holloaks on Channel 4 on May 18. The ads, created by Mother, attempt to engage with its 20-something audience and follows on from the Cactus Kid campaign used in 2008.
The campaign is shot in a Hollywood blockbuster-style and features the character RubberDuckZilla, who destroys anything related to water in a Japanese city.
Additional content will be made available at a dedicated website www.rubberduckzilla.com, created by digital agency Poke. The website will host new video games designed by the creator of the game Little Big Planet.
This article was first published on marketingmagazine.co.uk