The Week

Samsung Electronics has appointed Hewlett-Packard corporate comms manager Rachel Cameron as its UK head of PR.

The Benidorm Tourist Board has called in Mere PR to lure visitors from the North of England. The PR drive will include a focus on the gay community.

The CIPR has created an online resource centre aimed at helping members survive the recession. Go to prmeansbusiness.biz

TomTom, the sat-nav firm, has taken its UK consumer PR account from Hill & Knowlton and given it to Starfish Communications.

Trimedia has poached Ruby Quince from Bite Communications to head its digital comms.

Magners cider has brought in Cake as its consumer PR agency, while Kopparberg cider has handed a brief to Balance PR.

The Central Office of Information has named James Helm as deputy director of news and PR from July.

London Advertising, a global ad agency set up late last year, has hired TLG.

Bauer Media has picked Braben as the retained agency for its radio stations Magic 105.4 and Kiss.