Kitchen towel reworks packs

Created by branding agency The Design Group, the packaging now carries the strapline 'Stronger than ever'. It features the image of a cross-section of the tissue fibres to emphasise its higher absorbency levels and greater strength when wet.

The new-look design will be rolled out in shops in the next two weeks.

Thirst Pockets, which is owned by tissue manufacturer Georgia Pacific, is available in two-, four- and six-roll packs as well as three-for-two promotional variants.

This article was first published on Marketing