UKTV backs Home launch with 'reality' push

Four idents, designed by Red Bee Media, aim to show the reality of British homes. A 'family' ident starts with a shot of a teenager's messy bedroom before the viewer is led down the stairs, into the kitchen and then the living room.

The launch of Home will be supported by a campaign spanning the national press, outdoor posters and TV.

This article was first published on Marketing