Posted by Dirk Singer
19 April - Something we've talked about before is brand squatting - opportunists stealing your social network IDs, and posting away... So should you register every variation of your domain name, even for very obscure places? If you are a major brand, absolutely yes. It is a relatively small cost compared to protecting your reputation and identity. If you are a small business, then obviously there are cost and time implications but certainly here the major social network IDs should be claimed.
NICE BUT INEFFECTIVE
Posted by Ged Carroll
James Warren talked about the golden rule for online PR/social media strategy as being 'nice'. Being nice, however, will only get you so far. Lots of us know people who are annoying because they are nice but ineffective and social media is kind of similar.
OPARLA VS GOOGLE
Posted by Chris Norton
16 April - Oparla, which pays users to search, claims to use social media tech to provide a more accurate search. Visitors can rank sites, comment on results and message other users asking for advice... Oparla seems like an interesting idea to improve searches by using people to rate searches. However, it will need critical mass if it is ever to challenge the smaller search engines, never mind Google. I fully understand why it is funding a daily prize draw to increase its user base.