The fundraiser, which takes place during October, will be launched with a concert featuring only female performers. Cancer Research UK said it would be a unique event in its calendar and serve to boost awareness. The intention is that the concert will balance the seriousness of the issue of breast cancer with an element of 'lively entertainment'.
The concert, which will be held at The O2's IndigO2 nightclub in London, will be accompanied by a series of promotional campaigns.
This article was first published on Marketing