Bombay Sapphire: popular gin brand
APR Communications wins Bombay Sapphire
Matt Cartmell, PR Week UK, Monday, 06 April 2009, 10:23am,
Gin brand Bombay Sapphire has appointed APR Communications to handle its UK consumer and trade PR.
APR will be implementing a consumer lifestyle and trade media relations campaign for the Bacardi-owned brand, which will be centred around a new partnership with Somerset House.
The programme will focus on a series of cultural events at Somerset House and will use celebrity endorsement.
Bombay Sapphire was formerly handled by Shine.
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