The brand has launched an educational ‘Tree Detective' experience for children, handled by Chemistry, which will tour 14 UK shopping centres up until mid-June.
The brand experience will take children through areas themed by the four seasons, where they can learn about trees, nature and the environment and they will be given a log book to fill out. At the end of the trail the log book will be stamped as ‘Approved', making them a ‘Triple Velvet Tree Detective', with a badge to accompany this. Money-off coupons for the tissue product will also be distributed.
The roadshow will be supported by a microsite for further information for children, also handled by Chemsitry. The activity also promotes the brands promise of planting three tress for every tree used to make the issue.
This article was first published on marketingmagazine.co.uk