Stannah underlines its caring nature in TV work

Each of the three character-based, humorous spots features customers and Stannah staff, emphasising the friendly relationships between the two.

'Tidy Up' shows a woman preparing for a visit from a Stannah engineer, who is to service her husband's stairlift. To the bemusement of her husband, the woman has baked a mountain of cakes to impress the visitor, whom it transpires she is on first name terms.

In 'Shapes and Sizes' a sales representative is taking measurements at a home in order to fit a stairlift and jokes with the customer; while a 10-second version of 'Shapes and Sizes' shows a husband pretending to be a tour guide as he ascends in his newly installed stairlift.

The TV work, which was directed by award-winning ad and film director Paul Weiland, is being supported by press advertising.

Shelley Cole, Stannah's marketing manager, said: "Stannah is still very much a family company and we feel these new TV spots and press ads bring to life our caring values that are so integral to who we are."

Elliott Moss, Leagas Delaney's managing director, said: "We believe that highlighting the issues concerning the elderly and showcasing Stannah's core values in a warm and humorous way, is the most compelling way to help people reconsider how they feel about stairlifts."

This article was first published on brandrepublic.com