The Week in Charities
PR Week UK, Friday, 20 March 2009, 12:00am,
- Comic Relief's creative director Chris Ward has said the charity's digital campaign was a major factor in the 100 per cent increase it saw in traffic to the Red Nose home page this year. The charity used social networking sites, blogs and Twitter to bring content to people who did not watch the appeal on TV. 'TV shows only reach 50 per cent of the potential viewing audience. This is about engaging the other 50 per cent. They may be on their way home from work or in the pub,' said Ward. But he added people could still keep up to date with the programme via the internet.
- Upward Curve PR, a not-for-profit and public sector specialist, is looking for a small charity to appoint as its charity of the year for 2009. The chosen charity will be given a year's worth of free PR support. Previous charities include the 2008 partner Parents for Children (now part of TACT), Young Kingston (a grant-giving body) and the Pegasus Children's Project. Closing date for applications is 17 April.
- WWF has called in Unity to promote the final stretch of its Earth Hour campaign. It is working with parenting site netmums.com to persuade families to turn off their lights for one hour on 28 March. WWF has struck a three-week partnership deal with Bauer Media. The News of The World will also profile the campaign.
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