Skandia signs Sky golf deal

The six-figure deal, negotiated by Sky Media's Manchester office, begins on 12 April and runs for six months, which could be extended thereafter.

The sponsorship inventory will include 15-second pre- and post-rolls, 5-second break bumpers and branding material on programme trailers.

The deal also covers all associated elements on SkySports.com. The creative for the deal has been produced in-house by Sky Creative.

The Manchester office, which employs 13 people, covers all Sky Media activity outside of the M25.

James Rice, regional sales director, Sky Media, negotiated the deal with Jo Gilbey, head of advertising at Skandia.

During 2009, Sky Sports has scheduled golf every week - totalling almost 3,000 hours of programming with live high definition coverage of 34 events.

This article was first published on Media Week