Media brief: Dulux teams up with ITV and The Sun

Marketing, Tuesday, 10 March 2009, 12:00am,

Dulux has teamed up with ITV and The Sun to launch a campaign encouraging people to decorate their homes. The tie-up, negotiated by MediaCom, started this week with a series of 60-second ads on ITV1. An initiative asking people to 'pick up their paintbrushes' to help with community projects will also be rolled out.

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