Insiders' Guide: iCrossing

Number of people in your team?
Sixteen in Client Services. We're a big team, but we have a big client list that is to die for.

Who does what?
Dean Harvey is the client services director and Jeremy Jacobs, Matt Owen and Neil Cains are the account directors. Each account director has a team of account managers. Working with Neil are Nicola Schopp, Paul Holdgate, Carla Butterfield, Mark Raymond and Kelly Godfrey. Matt's team is Amy Watts, Sarah Graham, Richard Ablett and Lucy Hancock and Jeremy runs a London team of just him and Ellie Brooks. Working with Dean are Zoe Forbes and Will Lockie.

Who is the biggest character?
This is a three-horse race, between Kelly Godfrey, Neil Cains and Dean Harvey - they are the loudest, most lairy and the most outspoken.

What is your office atmosphere like?
Collaborative, supportive and noisy. It has a studio feel, with music always playing - we have a reggae vibe and acoustic Mondays at the moment. It gets a little pumped up with dance music towards the weekend.

What stands you apart from the rest of the industry?
ICrossing is a connected agency, which is a philosophy on how marketing will be done by tomorrow's successful brands that, when embraced, drives an entirely new set of customer behaviours. We know how our consumers engage online, which helps us execute the right campaigns at the right times, with the right messages, in the right places.

What does it take to get a job in your team?
It's tough. Two or three interviews, the final interview being a chemistry meeting - you will go for a beer with the team to see if you fit in. We are looking for someone with experience, who is passionate about digital life, and who is able to hit the ground running in such a fast-paced medium.

How are staff encouraged to hit targets?
As well as financial rewards, staff are encouraged to have good product knowledge, therefore building strong customer relationships resulting in growing the business with their customers. We hold a regular "Client Champion" award, which recognizes amazing achievements on behalf of our customers.

Where do you let your hair down?

It varies. We have keen surfers and snowboarders and, being based in Brighton, we have a party town on our doorstep - everyone's a DJ. But we can usually be found in The Black Lion in the Lanes.

This article was first published on Media Week