Wieden & Kennedy has created a 60-second Pizza Hut cinema commercial that breaks on Friday June 29.
The Gold Spot ad will run prior to all U certificate films in cinemas across the UK for a full year.
Created by Dan Norris and Ray Shaughnessy and shot for Wieden & Kennedy by Smith & Foulkes of Nexus, the unusual, innovative commercial depicts a series of framed snapshots of happy families having fun all over the world.
The ad is a departure from the traditional product-focused approach used on TV by Pizza Hut, and instead celebrates the family as a whole and the experience they have at Pizza Hut.
This article was first published on Campaign Work