Cravendale 'last glass' by Wieden & Kennedy London

The two TV spots "the last glass" and "out of stock" for Cravendale are in the spirit of the brand's trademark style and feature three unique and distinct characters -- a cyclist, a pirate and a cow. The two films show how the characters will go to any lengths to get hold of their beloved Cravendale milk. In "the last glass" the three housemates realise that they only have enough milk to fill one glass so organise an impromptu game of musical statues to see who should win this last glass. The wily cyclist wins by replacing himself with a cardboard cut-out and the other two shriek in horror as he drinks the milk with a moustachioed grin.

This article was first published on Campaign Work