TBWA\London has created a print campaign called "Train of thought" for Eurostar, which aims to demonstrate how travelling on Eurostar's Business Premier service can provide a good working environment. The ads will appear in national press and Tube card panels and attempt to portray business travellers as individuals with diverse jobs and interests rather than the stereotypical "suited and booted" image. Each execution follows an individual's "train of thought" during their journey on the Business Premier service. Their thoughts are illustrated across a continuous visual flow using Eurostar's yellow and blue corporate colours. The campaign also includes online work developed by Glue.
This article was first published on Campaign Work