Adidas '+10 recruitment' by 180 Amsterdam

Adidas has launched the second phase of its "+ 10" World Cup campaign as it gears up its media presence as one of the official sponsors of the 2006 competition. "+ 10" continues with a series of ads that feature international footballers hitting the streets with just two hours to cobble together a "national" team. In "Del Piero v Nakamura", the Japanese international Shunsuke Nakamura tries in vain to find 10 Japanese footballers in Glasgow. A lucky break after talking to a bagpipe player leads him to a group of Japanese Football Academy Students in London. All 10 fly up to Scotland, not realising they're representing their country against Italian superstar Alessandro del Piero, who has had a much better time of it recruiting in Turin.

This article was first published on Campaign Work