Marketing Mole: Who does Google think you are? - Lance Batchelor, Chief executive, Tesco Telecoms

Marketing, Tuesday, 24 February 2009, 12:00am,

- The first result is Batchelor's LinkedIn profile, which is kept up to date.

- The second links to a profile published in Marketing in December 2008.

- The third is an article on pcretailmag.com about Tesco's purchase of PC Guys.

- The fourth dates back to 2002 and is another Marketing profile from Batchelor's time at Vodafone.

- Lastly, we have an article about Batchelor's appointment at Tesco.

Verdict: Batchelor's Google profile starts off well. However, forays into the media have been few and far between. Many results are out of date, and, in the case of Tesco's purchase of PC Guys, negative.

Action: Tesco's 'triple your credit' campaign was a missed opportunity for Batchelor to improve his profile. A good alternative to interviews would be the conference trail.

Lance Batchelor - LinkedIn

View Lance Batchelor's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Lance Batchelor ...

www.linkedin.com/pub/4/2b8/90 - 21k - Cached - Similar pages

The Marketing Profile: Lance Batchelor of Tesco Telecoms ...

9 Dec 2008 ... The Marketing Profile: Lance Batchelor of Tesco Telecoms marketing news. Read The Marketing Profile: Lance Batchelor of Tesco Telecoms and ...

www.marketingmagazine.co.uk/news/867996/ Marketing-Profile-Lance-Batchelor-Tesco-Telecoms - 58k - Cached - Similar pages

Tesco buys PC Guys/PC Retail/News by PC Retail

14 Dec 2007 ... Interesting to note that PC Guys is the tech support company built from the ground last year by Lance Batchelor before he joined Tesco this ...

www.pcretailmag.com/news/29125/Tesco-buys-PC-Guys - 36k - Cached - Similar pages

PROFILE: Navigating telecoms - Lance Batchelor, UK Marketing ...

PROFILE: Navigating telecoms - Lance Batchelor, UK Marketing director, Vodafone - Brand Republic News. Read PROFILE: Navigating telecoms - Lance Batchelor ...

www.brandrepublic.com/News/149020/- 47k - Cached - Similar pages

Tesco names Batchelor as UK marketing director

25 Jul 2007 ... Lance Batchelor Tesco has named former Vodafone marketer Lance Batchelor as its UK marketing director. Batchelor (pictured), who will report ... www.mad.co.uk/BreakingNews/BreakingNews/Articles/.../ Tesco-names-Batchelor-as-UK-marketing-director.html - 24k - Cached - Similar pages

- Inspiration provided by propellergroup.com.

This article was first published on Marketing